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Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...

Have you ever been on any diet? How long? What were the effects? Did you get tired? Was it difficult? How fast did it take to return to the previous state? How do you rate yourself in these tests? Was it success or failure for you? Perhaps the answer to all these questions is contained in the content of the audiobook. The method itself boils down to shifting the weight loss process in your head, not...

Al-Ğāhiz, an Arabic scientist of the 9th century, belongs to the thinkers whose participation in and contribution to the development of the world science has not been recognized and appreciated. The great erudite and author of numerous works in various areas formulated, among others, the theory of social communication which may be compared to the late 20th century Mikhail Bakhtin’s theory of...

Deep beneath the ocean lay the beautiful and magical kingdom of King Neptune. He had six mermaid daughters, the youngest of whom was considered to be unsurpassed in her beauty. They lived a wonderful and carefree existence in their underwater arcadia. The world beyond was an uncertain and dangerous place and for this reason all mermaids were forbidden to travel up to the surface before their fifteenth...